Additionally, having a consistent tone and voice across all social media accounts can help establish trust and credibility with potential customers. This can be especially important for small businesses, as it can help them compete with larger companies that may have a more established brand.
Experts recommend that companies regularly review their social media accounts to ensure they are aligned with their overall branding strategy, and make adjustments as necessary. They also recommend creating a social media content calendar to ensure that the message and imagery are consistent across all platforms.
In conclusion, maintaining a consistent and cohesive image across all social media accounts your company has can greatly benefit a company’s brand identity and help them establish trust and credibility with potential customers.