Graphic design helps you communicate visually with your customers and stakeholders. Through the use of elements such as typography, color and imagery, graphic designers can create designs that effectively convey a company’s message and brand identity. This is especially important in today’s world where people are bombarded with advertising and marketing messages from many different sources. A well-designed graphic helps a company stand out from its competitors and effectively capture the attention of its target audience. Graphic design is also important for establishing credibility and trust. When a company’s marketing materials and website are professional and visually appealing, it builds trust in the company and its products or services.